Media and Publishing

• Responding to business demands
• Innovative digital strategies
• Build on existing investment
• Create new innovative revenue streams

Media organisations are at the forefront of the continued online revolution. They have transformed their businesses and must continue to do so to remain competitive in an increasingly fragmented market. However the need to continually change is set against a challenging backdrop of falling revenues in traditional areas, constraining the ability to invest.

It is therefore essential that organisations have innovative digital strategies that are open and flexible. Strategies must not constrain to a single course of action but must allow responsive change to build upon existing investment to deliver greater value. It is also important that delivery within these organisations does not constrain change. Here, incremental Agile delivery is key, providing mechanisms for testing new ideas, creating early returns on investment and the opportunity to enter new markets quickly.

IndigoBlue’s services are ideally suited to Media. Our digital strategy work has enabled organisations to integrate with, extend and fully leverage existing technology platforms and investment. Our Agile expertise is proven to deliver large-scale change programmes incrementally.

Nowhere better is this demonstrated than through our work at Guardian Unlimited. The 2-year change programme that incrementally replaced the existing web platform allowed GU to realise the value of new sites and functionality being delivered on a regular basis. The approach reduced the overall investment profile, controlled risk and ultimately delivered within budget. Importantly, the approach has provided the flexibility to allow GU to continue to innovate and stay ahead of competitors.

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