Tag Website
Harnessing the Web 2013
Overview
Following the success of last year's conference, Harnessing the Power of the Web, this year's event promises to be even better with IndigoBlue's Managing Director Rob Smith will again be presenting a keynote session.
Rob's Keynote is entitled Harnessing the Power of Your Web Platform:
Few organisations are yet to fully unlock the massive potential of their web platform and are therefore missing significant opportunities to optimise delivery of online value. This presentation will discuss the out-of-the-box features offered by modern web content platforms to support customer centric delivery, effective indirect marketing, and emerging digital trends. Drawing on a range of practical examples Rob will discuss the positive impact this could have for your organisation’s engagement strategy, and the wider implications for your CRM.
25
JAN
A Convenient Truth - MemberWise Survey Results
25 JAN 2013 | Posted in business value, CMS, CRM, membership organisation, membership system, website | Author Rob SmithIn 2012 MemberWise, the independent professional networking group, consulted with over 3,000 membership organisations and associations to understand how the sector harnesses the power of the web to drive membership value and growth. It is the biggest survey of this type that I am aware of.
The results contained within the survey make for compelling reading. I was amazed at a number of the findings and intrigued about the wider implications. When the results are published later this month you can expect a number of blogs from me.
In the meantime, IndigoBlue is delighted to be sponsors of the report and is partnering with MemberWise to host a launch event at the RSA on 12th February. Demand for this event has been extremely high and only a few places remain.
If you’re interested in attending see: Event Details / Registration 
Harnessing the Web to Drive Membership Value and Growth
Overview
In late 2012 the MemberWise Network consulted with over 3,000 membership and associations to understand how the membership sector harnesses the power of the web to drive membership value and growth, and its plans for the future. The results contained within this survey make for compelling reading and are both unique and statistically significant.
Sponsors of the report, IndigoBlue, and the MemberWise Network held an evening seminar dedicated to the launch of the survey report. This free event provided unique insights into current and proposed usage of the web in driving online member value. Richard Gott of MemberWise presented the report with insight provided by IndigoBlue’s Managing Director, Rob Smith.
18
SEP
YHA Award
18 SEP 2012 | Posted in Agile CIO, CMS, CRM, Drupal, IT strategy, membership organisation, NFP, website | Author Rob Smith |
1 Comment
Congratulations to the YHA, which has recently been recently been awarded a WebAward by the Web Marketing Association. The implementation of the site is the final piece of a significant business change programme aimed at providing better service to customers.
23
OCT
Harnessing the Web to Drive Membership Value and Growth
23 OCT 2012 | MemberWise Conference | Hotel Russell, LondonRedefining Membership Strategy to fully Encompass the Web and Drive Results
Overview
IndigoBlue's Managing Director Rob Smith presented a keynote session at MemberWise's conference in October.
Based on current and recent work across the membership sector, Rob provided an insight into how organisations should be using the web to increase membership value, reduce costs and utimiately to increase membership.
Rob identified the key digital trends that are most important to membership organisations. He then drew out how these trends, together with the organisation's business strategy, inputs into the digital strategy to provide a roadmap for the organisation's approach to the web and social media.
Presentation
Slides: Redefining Membership
21
MAY
Cookie Legislation and your Website
21 MAY 2012 | Posted in internet, website | Author Alex McLachlan | 1 Comment
We have recently changed our website privacy policy to comply with the EU Directive that will be in force in the UK from 26th May.
However, a significant proportion of organisations haven't made the necessary updates including many Government websites according to the BBC.
13
FEB
Mobile Web to replace Apps
13 FEB 2012 | Posted in apps, HTML5, internet, mobile, website | Author Alex McLachlan | 3 Comments
Further to my previous post "Mobile web, mobile apps and mobile commerce", web usability expert Jakob Nielsen predicts today that mobile web will become preferred over apps in the long term.
Currently, developing apps for different mobile platforms provides the best user experience if you can afford it (ie if the expected return justifies the expense). In contrast, web content formatted for mobile devices is currently the cheaper approach, but often doesn't provide the richness of user interface that apps do. The increasing use of mobile phones and tablets is leading to more companies reaching the point where investing in apps becomes worthwhile.
28
OCT
Win-Win with Amazon Associate
28 OCT 2011 | Posted in Amazon, business value, NFP, SEO, website | Author Alex McLachlanWe’ve just received our first payment as an Amazon Associate. It has to be said that the amount won’t have a major impact on IndigoBlue’s bottom line, but we don’t really count ourselves as a bookshop. We provide links to Amazon for books that we mention in blog posts or the subjects of book reviews, really to make it easier for our website users. If someone wants more details on a book it’s much easier to provide them with a link rather than them having to copy the book title, open up another browser tab, paste the title in, find the right link in the search result, etc…
27
SEP
User Delight and Your Website
27 SEP 2011 | Posted in business value, usability, website | Author Alex McLachlanWhich websites would you say are a delight? For many it's Amazon, Google or the BBC. How important is it for your website to evoke this reaction?
POPULAR TAGS
ADAPT agile a-z agile business change agile delivery agile governance agile methodology agile practices agile programme management agile project management agile theory business strategy business value charity cloud computing CMS CRM Government IfG incremental delivery IndigoBlue Second Wednesdays IT lean membership organisation networking NFP service social media strategic IT review web project management website