Archive - May 2011

Providing information to the public is one of the main "charitable objectives" of many charities, particularly medical-related charities. So it was interesting to see the recent announcement by Cancer Research UK of an initiative to tidy up some of the key pages on cancer on Wikipedia.

The challenge is that for typical cancer related searches, Wikipedia comes second, whilst Cancer Research comes around eighth. Wikipedia gets many more visits as a result of the higher search result ranking (3.5m per month over its 1,500 cancer-related pages), but Wikipedia articles are not necessarily accurate or well written.

Royal College of GPs - Strategic Review and Interim Head of PMO

IndigoBlue has recently completed a review of the Royal College of General Practitioner's (RCGP's) Digital Strategy. The review included existing IT systems (inducing the CRM system Integra) and opportunities for collaboration and document management.

Following our standard approach, IndigoBlue met with representatives throughout RCGP at different levels of seniority in order to understand business objectives and detailed day-to-day processes.

18

MAY

Why "Click Here" is Bad Practice

18 MAY 2011 | Posted in CMS, SEO, strategic IT review, usability, website | Author Alex McLachlan | 1 Comment

Using "Click Here" for hyperlink text is bad practice for usability and SEO. This post explains why and provides best practice advice for better hyperlink text.

Reviewing a company's website is part of our strategic IT reviews more often than not. We normally look at whether the website is delivering all it could for the business strategy, whether the right connectivity to other business systems is in place and whether an appropriate CMS is being used. We also look at the structure of the website, the SEO and usability, and that is where we often encounter "Click Here" used as link text.